How many people do you think go to an encyclopedia to look up information? Probably about the same amount that go to the Yellow Pages to look up a phone number. Not many. Research shows that most patients look for healthcare and dental needs online.
Today, building your practice requires much more than just a sign, Yellow Page ad and word of mouth. Research shows that over 75% of patients search online for medical services. A professional website is a necessary marketing tool for dental offices. It is the absolute best way for patients to research your practice. Once you have a website, it's crucial that your patients find you. It's vitally important for you to put your website on all your marketing materials as well as your sign. However, for highly successful results, your patients must find you in search engines. Where you rank in searches is key! Most people won't go past the first page of a search before making a decision. If you are not showing up among the top results you are missing out on over 97% of the traffic that could be going to your website. Will they find you?

So, how do you get among the top searches?

Getting top 10 rankings can be extremely expensive. Many people pay a $10,000 set up fee and $1400 per month to be listed in the top 10. But Identity Station has done extensive research in the field of search engine optimization and our software platform allows us to cut that cost considerably for our customers. We have discovered the most efficient way to get our customers top rankings. To find out more, check our Internal Marketing and External Marketing sections.